The Psychology Behind Mobile Pocketbook FosteringMotivations and incentives such as discount rates, cashback and loyalty points can be powerful incentives for mobile pocketbook fostering. Nevertheless, the exact factors that drive mobile wallet fostering are still a secret.Using the stimulus-organism-response (S-O-R) concept as a theoretical basis,

The Psychology Behind Mobile Pocketbook FosteringMotivations and benefits such as discount rates, cashback and loyalty points can be powerful incentives for mobile budget adoption. However, the exact factors that drive mobile pocketbook fostering are still a secret.Making use of the stimulus-organism-response (S-O-R) theory as an academic basis, th

The Psychology Behind Mobile Budget FosteringMotivations and rewards such as discounts, cashback and loyalty points can be powerful motivators for mobile purse adoption. Nevertheless, the precise variables that drive mobile pocketbook adoption are still a mystery.Making use of the stimulus-organism-response (S-O-R) concept as a theoretical basis, t